MY2025 INFINITI QX80 Global Launch Walkaround Video

The launch of the all-new 2025 INFINITI QX80 represented a pivotal moment for the brand — introducing a dramatically redesigned flagship SUV alongside a newly evolved luxury brand identity. From the beginning, it was clear the vehicle needed to feel more modern, technologically advanced, and globally aspirational than its predecessors.

To support the launch while maintaining strict embargo security prior to reveal, the production was executed almost entirely on a virtual LED stage workflow, similar to the techniques used on productions such as The Mandalorian. Dynamic driving footage was captured throughout Los Angeles using a custom 360-degree camera rig, allowing the team to blend cinematic realism with the flexibility of virtual production environments.

The project also required simultaneous delivery across multiple global regions and languages, including English for the US, Arabic for Middle Eastern markets, and French for Canada. Additional production coordination took place in Japan, where the vehicle was sourced prior to its broader release.

Over the course of an intensive 10-day production, our team navigated the intersection of emerging production technology, global coordination, premium automotive storytelling, and highly adaptive creative problem-solving — all in service of positioning the QX80 as the beginning of a new era for INFINITI.

Global YouTube Link: https://www.youtube.com/watch?v=IbgOnlyAagw
US YouTube Link: https://www.youtube.com/watch?v=1-Uw5O88DiY

Art Director/ Jonathan Hensley
Copywriter/ Kamarri Chrusciel
Photographer/Director/ Steve Fuller
Creative Director/ Myself, Bryan “BK” Kestell

Editing/ Designory Post Production Team

Sound/ Why Do Birds